1-01 Email Marketing
Our ‘email marketing’ module is perfect for anyone who is looking to use email as part of their marketing strategy for the first time or anyone who wants to learn more about it.
We’ll guide you through all of the basics including your legal obligations and also share with you our views on how to get the best out of email marketing.
We also cover using email marketing to support a relationship marketing strategy.
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1-02 Web Marketing
Our ‘Web Marketing’ module is designed to help you drive more traffic to your website. We’ll cover the basics of search engine optimisation (SEO) and give you 20 key methods that you can use to help drive more visitors to your website.
If you’re new to web based marketing or needing to improve your online marketing skills, then this is the module for you!
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1-03 Social Media
Our ‘Social Media’ module will give you a good introduction to the basics of social media. We’ll take a look at exactly what we mean by social media, the different types of social media including; social networking, bookmarking, wikis, blogs and videos and then we’ll discuss how to use them as part of a marketing strategy. We’ll also explain the differences between Facebook, Twitter and LinkedIn.
So if you need to understand what social media is about then this is the module for you!
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1-04 Events
Learn all you need to know about running an event, including choosing the right type of event, promoting it and ensuring that you plan and execute it properly.
We’ve even included a free Event Planning Checklist document for you!
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1-05 Building a Brand
This ‘Building a Brand’ module will help you to understand the importance of using your brand as part of your marketing strategy. You’ll learn; what a brand is, how to build a brand and how to protect it.
This module is not to be confused with design which is addressed in our ‘Design & Print’ module.
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1-06 Design and Print
Our ‘Design and Print’ module is ideal for anyone who needs to engage the services of a designer/agency and printer for the first time or anyone who is looking to gain a better understanding of how to work with them.
We’ll cover all of the basics including; options for resource, engaging a new designer and working with them, key considerations for design and print and a quick look at maintaining a brand.
Please note this module should not be confused with our ‘Building a Brand’ module, which covers the basics of developing a brand.
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1-07 Telemarketing
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1-08 Direct Mail
Our ‘Direct Mail’ module is perfect for you if you’re looking to explore the different methods of marketing and want to consider some traditional options. It’s also great for anyone who needs to understand the basics of direct mail.
In the module we’ll cover all of the basics of direct mail, including; an overview of what it is, why use it, the different types of direct mail, key considerations and some really useful advice on how to draft direct mail materials.
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1-09 Public Relations
Our ‘Public Relations’ module is ideal for anyone looking to gain a basic understanding of PR or anyone who is about to embark on their first Public Relations campaign.
In this module we’ll cover all of the basics of PR including key areas such as; What PR is, how to write a press release, issue it and monitor for coverage. We also look at working with editors, building your own Press List and making the best use of PR as part of your wider marketing strategy.
We’ve included some great tools for you to use afterwards as well, including a Press Release Guidelines document and Press List template.
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1-10 Advertising
Our ‘Advertising’ module is ideal for anyone who is considering running an advertising campaign for the first time. We’ll give you an overview of what advertising is and why you might wish to consider using it, show you the advantages and disadvantages of advertising and how to plan your campaign.
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1-11 Networking
This module is ideal if you’re new to networking or need to brush up on your skills. We’ll take you through all of the basics including; the different types of networking, choosing the right one, key networking skills, how to make the most out of networking and how to measure success.
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1-12 Joint Marketing
If you would like to get more out of your marketing strategy then working on joint marketing campaigns is a great way of reaching a wider audience.
In this module you’ll learn what joint marketing is and the different types including; working with partners, resellers and affiliates.
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1-13 Sponsorship
Our ‘Sponsorship’ module is perfect for anyone who is considering using sponsorship as part of their marketing strategy. We’ll explain exactly what sponsorship is and why you might find it worth considering. Then we’ll guide you through the process of approaching sponsorship.
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1-14 Retaining Customers
Our ‘Retaining Customers’ module will introduce you to the techniques that you should consider using in order to keep hold of your existing customers and importantly encourage them to buy more from you in the future.
We’ll explain exactly what customer retention is, look at how to approach it, how to get closer to your customers and the marketing methods to use in order to maintain communication with them.
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1-15 Running Campaigns
In this ‘Running Campaigns’ module we’ll show you how to manage your campaigns in an efficient, and effective way and how to give yourself the best possible chance of success.
This module is ideal for anyone new to running campaigns because you’ll gain a good understanding of how to do it properly. We’ll even give you a few templates that will be of great use when you start work on your own campaigns!
